Our belief

Consumers - and especially cultural creatives- are becoming consum'actors: they no longer accept innovation just for the sake of it, or innovation that "has no meaning" for them. They refuse invasive technology that neglects the human element. High tech, yes, but only if it is associated with high touch! Innovation must therefore be societal, ethical and socially aware. Values are changing, with an increasing awareness that we must imperatively change our collective behaviours, towards greater respect for other people and the planet, and invent new products and solutions.
These were the founding values of the F@brique du Futur, a young association created in 2006 and whose purpose is to reconcile innovation and sustainable development (in the wider sense of the term: in its societal, environmental, socially aware and ethical dimensions…) Its unique positioning is clearly evident. La F@brique du Futur is not another think tank, but rather a "think network" for sticking as closely as possible to what is happening in the field: to think globally while acting locally! The other key idea is to consider that the future is first imagined, then created in the here and now. The future is everyone's affair and does not just concern experts. We therefore constitute an "in vivo" and "in vitro" laboratory for the detection of emerging practises initiated by avant-garde people, among whom cultural creatives are in the forefront.
By starting from the base, and by relaying these new aspirations to R&D and design teams in companies and organisations, the outcome will undoubtedly be concepts that match more closely the true needs and desires of consumers and citizens, thus contributing to creating a better world.

The F@brique du Futur proposes a socially aware approach for accompanying companies and organisations, based on a laboratory of practises in the field of future studies and bottom-up innovation .